7 Tips for Writing Quality Blog Content for Your Business

7 Tips for Writing Quality Blog Content for Your Business

There are over 500 million blogs on the internet.  Each day, over 4 million blog posts are published. In such a crowded field, it’s hard to get your blog to stand out. There are several steps you can take to improve your SERPs ranking and traffic, though. The key...

The Importance of Marketing Keywords for Business Growth

The Importance of Marketing Keywords for Business Growth

Organic traffic generates 40% of revenue. Using certain marketing keywords will help you grow your business beyond your wildest dreams. In the United States, around 15% of active web users conduct at least one search per day. Keep in mind that millions of Americans...

What the Best LinkedIn Profiles All Have in Common

What the Best LinkedIn Profiles All Have in Common

Are you looking for ways to make your LinkedIn profile stand out? There are more than 177 million LinkedIn users in the United States alone! LinkedIn has an active monthly membership of 48.1 percent of its user profiles. This makes it a great way to network with other...

Why Social Media is Important for Your Small Business

Why Social Media is Important for Your Small Business

Gone are the days when small businesses could advertise in the phone book and rely on word of mouth.  In today's world you have to meet your clients and potential customers where they play in cyberspace.  Besides the obvious assumption that everyone is online all the...

As a small business owner, you wear many hats and juggle all aspects of your operation every day. Making the commitment to engagement on social media can be a bit overwhelming. I can help you get organized, and you also may be looking at some other tools to assist you...

Social Media Policy for Employee Personal Accounts

Social Media Policy for Employee Personal Accounts

Social media is by its very definition “social.” An effective strategy includes interacting with others, and the more individuals you have connecting with your business and sharing your content the better.  If you are actively promoting your business online, it is a...

Playing in the Google Sandbox

Playing in the Google Sandbox

The cornerstone (and lionshare!) of any small business marketing campaign is a coordinated effort to rank in Google search results. While the numbers seem to change daily, experts do agree that people use Google about 65% of the time when searching on the internet....

Creating Authentic Conversation on Social Media

Creating Authentic Conversation on Social Media

As a small business owner, I am sure you have been contacted by marketing firms trying to sell you a very expense service so their team of “experts” can manage your social media campaigns. They make promises of sharing, liking, and commenting on your behalf and may...

Welcome to my blog!  Each week I share thoughts, great tips, and my latest ideas for you to use to build a significant digital presence for your business!