Welcome to my blog! Each week I share thoughts, great tips, and my latest ideas for you to use to build a significant digital presence for your business!
What the Best LinkedIn Profiles All Have in Common
Are you looking for ways to make your LinkedIn profile stand out? There are more than 177 million LinkedIn users in the United States alone! LinkedIn has an active monthly membership of 48.1 percent of its user profiles. This makes it a great way to network with other...
Why Social Media is Important for Your Small Business
Gone are the days when small businesses could advertise in the phone book and rely on word of mouth. In today's world you have to meet your clients and potential customers where they play in cyberspace. Besides the obvious assumption that everyone is online all the...
As a small business owner, you wear many hats and juggle all aspects of your operation every day. Making the commitment to engagement on social media can be a bit overwhelming. I can help you get organized, and you also may be looking at some other tools to assist you...
Social Media Policy for Employee Personal Accounts
Social media is by its very definition “social.” An effective strategy includes interacting with others, and the more individuals you have connecting with your business and sharing your content the better. If you are actively promoting your business online, it is a...
Playing in the Google Sandbox
The cornerstone (and lionshare!) of any small business marketing campaign is a coordinated effort to rank in Google search results. While the numbers seem to change daily, experts do agree that people use Google about 65% of the time when searching on the internet....
Creating Authentic Conversation on Social Media
As a small business owner, I am sure you have been contacted by marketing firms trying to sell you a very expense service so their team of “experts” can manage your social media campaigns. They make promises of sharing, liking, and commenting on your behalf and may...
SEO for Your Business Website
SEO is critical for any small business, and can often be just as confusing. You do not necessarily need and SEO expert working on your website, what you really need is expert advice on exactly what to do. What is SEO? Search Engine Optimization is the process of...
Easy Steps to Build Pinterest for Business
Should you build Pinterest for business? In an effort to continually clean-up my own social media (and maximizing it for business growth) I put some time into learning about Pinterest. And, without further ado, here is what I found. First the common questions:...
Social Media for Contractors
Probably around 95% of successful contractors will confirm that the social media platform brought them some amazing results. That’s why you should try the same method of promotion. The number of active Internet users is growing on a daily basis. That is one large...
Social Media for Accountants
The majority of accountants do not use the advantage of social media. The sad fact is that a large number of them do not even have a website. Even if they do have one, the content of their website remains the same for years. The competition in this industry is tough....