A blog has several benefits including building your website for SEO, showing your personality, highlighting your expertise, and commenting on timely stories. Many small business owners are scared to start to blog because they fear a cumbersome process. However, if you have a detailed editorial calendar and set a bit of time blogging will be a breeze. A few important points to make blogging as easy and beneficial as possible: Topic: Select a unique topic that is closely related to your core business areas. Title: Make sure your headline is well written with at least ... [ Read More ]
Guest Blogging for Professional Services
When you go through the grueling process of redoing your website, the designer should have explained and outlined a detailed SEO strategy with you. And somewhere in the top 5 points of the discussion should be linking. There are three different types of linking - today we are talking about inbound links - also referred to as backlinks. What are inbound (or back) links? You get a backlink when another website links to yours. The more credible the site, the more valuable the backlink. For instance, Huffington Post and the American Bar Association (link) are two of the most credible ... [ Read More ]
What Should I Blog About?
This week marks the true end of the holiday season as we leave Valentine's Day behind. I hope you were filled with love in some way and you took the time to remind your nearest and dearest that they are loved. At this time of year - half way through February - many are reminded that they have slacked off of those New Years resolutions. They have not been going to the gym, eating healthier or...say...writing once a week on your business blog. If you are thinking "how did she know I made that commitment...and how does Jen know I let it slip?" Because at this time of year my phones rings ... [ Read More ]
Blogging Ideas for the Week of January 21st
As I have stated before, I love the CBS Morning Show. Each week they offer a few off-beat stories of people, places and happenings that I would never hear about any other way. As you know, I think the calendar, which usually appears at the end of the show (and is sometimes only available online), gives a plethora of great blogging topics for you, as a small business owner or blogger, to use to fill your weekly editorial calendar. Here is the list for this week with ideas on how to related it to your business: Monday: Minnie Mouse is set to get her own start on the Hollywood Walk of Fame ... [ Read More ]
February Editorial Calendar
In my never ending quest to get business owners to plan, I have committed to sharing information that will inspire you to look forward by creating an editorial calendar. Since it is mid-January it is a great time to take a few minutes and look ahead to February. If you are here asking Google "what should I blog about" here are some great ideas. https://youtu.be/rvfGW23pLbQ Now, if you just watched this and still have no idea what to do, here are some specific ideas: And the Award goes to....blog about a staff member going above and beyond for a client. Talk about the very ... [ Read More ]
Blog Ideas – Week of Jan 8th
Most small business owners struggle with blog ideas. They sit down to write something and get frustrated because they aren't sure where to start, how to use keywords, and are frustrated that they miss holidays and events. Since they don't have an editorial calendar it all becomes overwhelming. Every Sunday morning my husband and I sit down to watch the CBS Sunday morning show. It is a quirky 1 & 1/2 hours of commentary, stories and beautiful photography. One of my favorite segments is the calendar of upcoming events which airs at the end of the show if they have time. Every week as ... [ Read More ]
SEO for Attorneys
If you have been searching for basic SEO for Attorneys then you have come to the right place. Attorneys are often overwhelmed with amount of internet advertising information continually bombarding them on the internet. Many of my clients work with me because I am able to explain the basics to them and then make sure that SEO is taken care of for them on a regular basis. If you are a lawyer concerned about your internet presence, here are the SEO basics you need to know. What is SEO? Search Engine Optimization is the process of ensuring (on a regular basis) that the search engines will ... [ Read More ]
Video is Important for Your Social Media
If you are constantly posting blogs, sharing articles, and tweeting long, never-ending streams of tweets, but not seeing traction in your followers or engagement numbers, maybe it’s time to liven up your social media a bit. Take a turn from text-based posts, and venture into some visual territory. Adding some videos to your social media repertoire can be a great way to breathe some life into your online presence. The truly great aspect of producing visual content and videos for your small business is that it brings a new level of personality to your business. Putting a face and voice to a ... [ Read More ]
Create High Quality Content
Every small business owner knows they need to create high quality content. This can include social media posts, LinkedIn long posts, blog post for your websites, videos, and slide presentations just to name a few. When budget allows, you may think the best course of action is to hire a company to do this - in fact, I do this for my clients. You may find your way to an SEO expert who claims they are going to do this for you. I recently found an SEO expert who regularly posts to Slideshare. The backlinks from Slideshare are great for SEO, so this is a good strategy. But, all she ... [ Read More ]
A Lawyer Website – What You Really Need to Know
Every law practice needs to have a website. I know you have been out here on the internet looking for different options. You may have a local website designer in your networking group and you have information from bigger companies such as Findlaw and Justia. And yet you still ask the question, what do you really need in a lawyer website? They all try to sell you on SEO...first page ranking...and content creation. They want to write your blog, set-up your social media accounts, and include you in their directories. It can all be very confusing as you attempt to figure out what you ... [ Read More ]