How To Rock a Twitter Chat

One of my goals for 2020 is to help small business owners get out of digital overwhelm.  Many grew up with the phone attached to the kitchen wall and they have no interest in learning SEO, blogging and social media.  I been reaching out to podcast hosts and other...

Why Social Media is Important for Your Small Business

Gone are the days when small businesses could advertise in the phone book and rely on word of mouth.  In today’s world you have to meet your clients and potential customers where they play in cyberspace.  Besides the obvious assumption that everyone is online...

As a small business owner, you wear many hats and juggle all aspects of your operation every day. Making the commitment to engagement on social media can be a bit overwhelming. I can help you get organized, and you also may be looking at some other tools to assist you...

Social Media Policy for Employee Personal Accounts

Social media is by its very definition “social.” An effective strategy includes interacting with others, and the more individuals you have connecting with your business and sharing your content the better.  If you are actively promoting your business online, it is a...

Playing in the Google Sandbox

The cornerstone (and lionshare!) of any small business marketing campaign is a coordinated effort to rank in Google search results. While the numbers seem to change daily, experts do agree that people use Google about 65% of the time when searching on the internet....