As a social media consultant people often ask the question “What is the best way to write and post on social media?” The answer to this question has many parts and each could be answered with a dissertation. Today I want to focus just on tagging an author. Getting any traction on social media can be difficult. You have to have followers, post valuable content, engage, and be social. When you correctly tag an author and/or the publication in a post, that account is notified of your tag and may interact with the post. Here is how you can go about tagging authors for different posts ... [ Read More ]
5 Tips for Attorney Facebook Pages
Every business owner seems to invest significant time in their Facebook presence and attorneys are no exception. After all, this is where you are comfortable - you have a personal social media profile - and it is probably the first one you ever set-up. Facebook should not be your only active social media platform. Facebook, Pinterest, Instagram and Twitter can all work alongside each other for your business to make sure you are reaching the most potential clients and customers. Each holds a different kind of user so by having an account for each you are reaching a larger audience than ... [ Read More ]
How to Run a Facebook Ad Campaign
Facebook ads can be a very successful part of your marketing strategy. With some claiming significant results you have probably been wondering: How do you run a successful Facebook Ad? As with anything in your business, you need a plan. So many small business owners sit down because they "want to run a Facebook ad" but realize very early on in that set-up process they need many questions answers. Here is my step-by-step process to setting up your ad so it effortlessly blends into your overall marketing picture and realizes maximum results. Your ads should be part of your editorial ... [ Read More ]