While tweets are quick, Facebook posts are necessary, and LinkedIn can be great to make new connections, they are all a bit lacking. Don’t get me wrong - posting is great, but they do not help your clients put a face or personality to your small business. Videos keep people interested and engaged more than a long form text base post might. And, videos are great for SEO (link to YouTube Channel blog). It can seem daunting. Maybe you’re not sure what to say or maybe a little camera shy and nervous to begin filming. Just pretend you are talking to a potential client or customer. That will ... [ Read More ]
Mistakes in Social Media Sharing and How to Fix Them
Oh no! You accidently shared your competitors content, you’re losing followers left and right because your posts are all the same and they barely understand what you’re saying anyway. These social media fumbles occur all too frequently. But there are easy solutions that can make your social media mess-ups successes. Just remember that social media is meant to educate, entertain, and inform. By rethinking how you’re running your accounts, you can avoid any future plunders. Here are some common problems with easy solutions to help you work your way around mistakes. Problem: Your posts and ... [ Read More ]
Ways to Rock LinkedIn
If you’re looking to grow your small business’s connections, LinkedIn is the number one spot to do this. A networking tool, LinkedIn, is used to help you create an identity, make connections, and learn about your field and the other businesses within it. It is, at its core, a professional tool, unlike Twitter and Facebookwhich are social sites first and foremost. Users log on to LinkedIn to find connections and services. Amping up your LinkedIn profile and using it to its full ability will grow your network and get your small business noticed. The Magic Number Try to build ... [ Read More ]
How To Tag an Author
As a social media consultant people often ask the question “What is the best way to write and post on social media?” The answer to this question has many parts and each could be answered with a dissertation. Today I want to focus just on tagging an author. Getting any traction on social media can be difficult. You have to have followers, post valuable content, engage, and be social. When you correctly tag an author and/or the publication in a post, that account is notified of your tag and may interact with the post. Here is how you can go about tagging authors for different posts ... [ Read More ]
Hashtags for Divorce Attorneys
Divorce attorney marketing is one of the most competitive on the internet and requires a strategy to look very professional but also caring about individual family circumstances. Your potential clients want to make sure you can fight for their future, children, and rights but also with a compassion for their emotional swings. Hashtags on Twitter, Instagram and now LinkedIn can ensure you are part of the important conversations and those looking for your info will get to see it. How do you use hashtags: Twitter: Connect with Jen on Twitter @DrJennyLynn With 280 characters ... [ Read More ]
What to do with a Bad Review
Every small business needs reviews but are often confused about where to start. Nowadays everyone turns to the Internet to do some research before deciding to use any business’s services. I always suggested starting to collage reviews on Google, Facebook and LinkedIn when appropriate. Of course, you can also ask clients to write on Yelp if that is appropriate for your business. However, you need to face the fact that some reviews may not be stellar. Many small businesses do not receive a ton of reviews online, so if one bad one pops up they tend to completely freak out. But no need ... [ Read More ]
How to Organize Pinterest Boards for Your Business
Pinterest is a social media site that allows you to connect with potential clients in a very different way - through interests and ideas. Based on the love of curating and saving content, Pinterest allows you to organize blogs, recipes, articles and pictures in categories (called boards) on your account. Others search on your topics and can share your information. Pinterest has to be authentic - if you are only doing it for business purposes, or can only commit to posting blogs from your website, then, just like with all other social media sites you are going to look like an ... [ Read More ]
SEO for Attorneys
If you have been searching for basic SEO for Attorneys then you have come to the right place. Attorneys are often overwhelmed with amount of internet advertising information continually bombarding them on the internet. Many of my clients work with me because I am able to explain the basics to them and then make sure that SEO is taken care of for them on a regular basis. If you are a lawyer concerned about your internet presence, here are the SEO basics you need to know. What is SEO? Search Engine Optimization is the process of ensuring (on a regular basis) that the search engines will ... [ Read More ]
5 Tips for Attorney Facebook Pages
Every business owner seems to invest significant time in their Facebook presence and attorneys are no exception. After all, this is where you are comfortable - you have a personal social media profile - and it is probably the first one you ever set-up. Facebook should not be your only active social media platform. Facebook, Pinterest, Instagram and Twitter can all work alongside each other for your business to make sure you are reaching the most potential clients and customers. Each holds a different kind of user so by having an account for each you are reaching a larger audience than ... [ Read More ]
You Should Start Using Pocket
Scrolling through Facebook, Twitter, or Buzzfeed tends to feel like a bombardment of information and click bait. One person does not have the time to read every article and view every image in one sitting. It would be convenient to stick all those articles and links we find interesting in one spot until we are ready to read them all- enter Pocket. And luckily a spot like this can exist right on your iPhone, Android, iPad or computer. Pocket, created in 2007, is an app that saves content to be viewed later all in one spot. With a super clean and user-friendly design, the app has over 17 ... [ Read More ]
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