Divorce attorney marketing is one of the most competitive on the internet and requires a strategy to look very professional but also caring about individual family circumstances. Your potential clients want to make sure you can fight for their future, children, and rights but also with a compassion for their emotional swings. Hashtags on Twitter, Instagram and now LinkedIn can ensure you are part of the important conversations and those looking for your info will get to see it. How do you use hashtags: Twitter: Connect with Jen on Twitter @DrJennyLynn With 280 characters ... [ Read More ]
What to do with a Bad Review
Every small business needs reviews but are often confused about where to start. Nowadays everyone turns to the Internet to do some research before deciding to use any business’s services. I always suggested starting to collage reviews on Google, Facebook and LinkedIn when appropriate. Of course, you can also ask clients to write on Yelp if that is appropriate for your business. However, you need to face the fact that some reviews may not be stellar. Many small businesses do not receive a ton of reviews online, so if one bad one pops up they tend to completely freak out. But no need ... [ Read More ]
Mistakes in Social Media Sharing and How to Fix Them
Oh no! You accidently shared your competitor's content, you’re losing followers left and right because your posts are all the same and they barely understand what you’re saying anyway. These social media fumbles occur all too frequently. But there are easy solutions that can take your social media mess-ups to successes. Just remember that social media is meant to educate, entertain, and inform. By rethinking how you’re running your accounts, you can avoid any future plunders. Here are some common problems with easy solutions to help you work your way around mistakes. Problem: Your posts ... [ Read More ]
How to Organize Pinterest Boards for Your Business
Pinterest is a social media site that allows you to connect with potential clients in a very different way - through interests and ideas. Based on the love of curating and saving content, Pinterest allows you to organize blogs, recipes, articles and pictures in categories (called boards) on your account. Others search on your topics and can share your information. Pinterest has to be authentic - if you are only doing it for business purposes, or can only commit to posting blogs from your website, then, just like with all other social media sites you are going to look like an ... [ Read More ]
SEO for Attorneys
If you have been searching for basic SEO for Attorneys then you have come to the right place. Attorneys are often overwhelmed with amount of internet advertising information continually bombarding them on the internet. Many of my clients work with me because I am able to explain the basics to them and then make sure that SEO is taken care of for them on a regular basis. If you are a lawyer concerned about your internet presence, here are the SEO basics you need to know. What is SEO? Search Engine Optimization is the process of ensuring (on a regular basis) that the search engines will ... [ Read More ]
5 Tips for Attorney Facebook Pages
Every business owner seems to invest significant time in their Facebook presence and attorneys are no exception. After all, this is where you are comfortable - you have a personal social media profile - and it is probably the first one you ever set-up. Facebook should not be your only active social media platform. Facebook, Pinterest, Instagram and Twitter can all work alongside each other for your business to make sure you are reaching the most potential clients and customers. Each holds a different kind of user so by having an account for each you are reaching a larger audience than ... [ Read More ]
You Should Start Using Pocket
Scrolling through Facebook, Twitter, or Buzzfeed tends to feel like a bombardment of information and click bait. One person does not have the time to read every article and view every image in one sitting. It would be convenient to stick all those articles and links we find interesting in one spot until we are ready to read them all- enter Pocket. And luckily a spot like this can exist right on your iPhone, Android, iPad or computer. Pocket, created in 2007, is an app that saves content to be viewed later all in one spot. With a super clean and user-friendly design, the app has over 17 ... [ Read More ]
Video is Important for Your Social Media
If you are constantly posting blogs, sharing articles, and tweeting long, never-ending streams of tweets, but not seeing traction in your followers or engagement numbers, maybe it’s time to liven up your social media a bit. Take a turn from text-based posts, and venture into some visual territory. Adding some videos to your social media repertoire can be a great way to breathe some life into your online presence. The truly great aspect of producing visual content and videos for your small business is that it brings a new level of personality to your business. Putting a face and voice to a ... [ Read More ]
Create High Quality Content
Every small business owner knows they need to create high quality content. This can include social media posts, LinkedIn long posts, blog post for your websites, videos, and slide presentations just to name a few. When budget allows, you may think the best course of action is to hire a company to do this - in fact, I do this for my clients. You may find your way to an SEO expert who claims they are going to do this for you. I recently found an SEO expert who regularly posts to Slideshare. The backlinks from Slideshare are great for SEO, so this is a good strategy. But, all she ... [ Read More ]
Your Summer Social Media Plan
Summer is a great time to reach your potential customers and clients on social media. Everywhere you look individuals are on their phone - and even on vacation they want to connect and add value to their lives. If you have a coordinated plan to provide them with what they need you will be able to showcase your expertise - and drive traffic to your website. What should be included in your summer plan? First, you want an editorial calendar for the next few weeks that take into account the time of year, seasons, special holidays and other themes. Need more information on setting up a ... [ Read More ]
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