There are over 500 million blogs on the internet.
Each day, over 4 million blog posts are published. In such a crowded field, it’s hard to get your blog to stand out.
There are several steps you can take to improve your SERPs ranking and traffic, though. The key ingredient that success needs from you is quality blog content.
Let’s take a closer look at several tips for how to ensure you deliver quality blog posts that people want to read.
7 Ways to Write Quality Blog Content
When blogging, you must deliver engaging content to draw in traffic. To get traffic, you need to optimize your content so that it ranks well in the search engines. All of this adds up to create your content marketing strategy.
Here are our seven tips for writing quality blog content for your business:
1. Know Your Buyer Persona
Understanding who your target customers are will help you know how to angle your blog posts. The key factors you should map out for your buyer persona are:
- Age range.
- Average income range.
- Interests, like what they read or watch.
- Pain points.
2. Perfect Headline and Opening Paragraph
Eight out of ten people read the headline, but only 2 out of 10 click on the title to read the article. Your headline needs to draw interest but not over-promise or appear like click-bait. The opening paragraph must be concise and engage the reader right away.
3. Deliver Useful Content
Your content must speak to the pain points your buyer persona has. Customers are interested in reading relevant information that helps them solve a problem.
4. Keep it Informal
Your blog content should read how you speak, minus slang, or words misspelled to convey an accent. Avoid writing in first-person or third-person. Instead, try to use the second-person.
5. Be Consistent
Studies show that a business blog should post 3 to 4 times a week to improve their organic traffic. If you post less than this, then your blog can’t build momentum, and Google will crawl your site less often. All that means your ranking in the search engine will suffer.
6. Include a CTA
At the end of each post, include a call-to-action that will spur the reader to take some form of action. Your CTA could be as simple as directing them to other related blog posts, or urging them to contact you for further information on your services or product.
7. Use SEO
Research your targeted keywords and learn how to structure your content to improve your SERPs rankings. SEO is a vital tool every writer should learn the basics of.
If you want to succeed at delivering quality blog content, remember to keep your posts sincere. Content that focuses on selling a product or service and doesn’t add value to the customer will fail. People want to connect with a story and learn valuable information.
If you’re a divorce attorney or accountant who needs help with online marketing, book a call with Jennifer Gardella today.