Social Media Policy for Employee Personal Accounts

Social Media Policy for Employee Personal Accounts

Social media is by its very definition “social.” An effective strategy includes interacting with others, and the more individuals you have connecting with your business and sharing your content the better.  If you are actively promoting your business online, it is a...
Social Media Policy for Employee Personal Accounts

Playing in the Google Sandbox

The cornerstone (and lionshare!) of any small business marketing campaign is a coordinated effort to rank in Google search results. While the numbers seem to change daily, experts do agree that people use Google about 65% of the time when searching on the internet....
Social Media Policy for Employee Personal Accounts

Creating Authentic Conversation on Social Media

As a small business owner, I am sure you have been contacted by marketing firms trying to sell you a very expense service so their team of “experts” can manage your social media campaigns. They make promises of sharing, liking, and commenting on your behalf and may...
Social Media Policy for Employee Personal Accounts

SEO for Your Business Website

SEO is critical for any small business, and can often be just as confusing.   You do not necessarily need and SEO expert working on your website, what you really need is expert advice on exactly what to do.  What is SEO?   Search Engine Optimization is the process of...
Easy Steps to Build Pinterest for Business

Easy Steps to Build Pinterest for Business

Should you build Pinterest for business?  In an effort to continually clean-up my own social media (and maximizing it for business growth) I put some time into learning about Pinterest.  And, without further ado, here is what I found.  First the common questions:...
Social Media for Contractors

Social Media for Contractors

Probably around 95% of successful contractors will confirm that the social media platform brought them some amazing results. That’s why you should try the same method of promotion. The number of active Internet users is growing on a daily basis. That is one large...