Organic traffic generates 40% of revenue. Using certain marketing keywords will help you grow your business beyond your wildest dreams.
In the United States, around 15% of active web users conduct at least one search per day. Keep in mind that millions of Americans use the internet each day.
If you’re not including the right keywords in your copy, you’re less visible to search engines. That means you’re missing out on the kind of traffic that’s more likely to convert into sales. You deserve to have a website that ranks high in SERPs (search engine results pages).
Here’s why keywords are important to SEO for business growth:
Keywords 101
The word “keyword” is one of the most essential SEO terms there are. What is a keyword? A keyword is a word or phrase that people use to conduct searches via Google and other search engines.
People also refer to keywords as “search terms.”
Keywords help search engine crawlers index your site faster and better. This ensures that your website will appear in more SERPs for related search queries.
Marketing Keywords
Marketing keywords are search terms that relate to what you’re marketing. These keywords are important to business website SEO because they drive relevant traffic to your website.
Using valuable marketing keywords will attract more organic traffic to your website. This organic search audience is more likely to boost your conversions than other kinds of traffic are.
Seed Words and Keyword Research
Well-researched keywords target your audience effectively. Eventually, thorough keyword research pays off in conversions because it ensures you use the most targeted keywords.
Your most important searchable keywords will come from your seed words. Seed words are words you start your keyword research process with. These words must relate to your business and your services/products.
Determine a keyword’s popularity by finding out its search volume. A keyword’s search volume is the number of searches performed with that keyword per day. The higher a keyword’s search volume is, the more people are using it.
The trick is to research keywords multiple times instead of once.
Types of Keywords You Should Know
Head keywords are search terms with a high search volume. These keywords consist of 2 words or less.
Long-tail keywords are search terms that include 3 words or more. Keywords like this often have lower search volumes, but they attract a more targeted audience than head keywords do. When you target an exact audience, they’re more likely to do business with you.
Branded keywords are search terms that include a brand name. These keywords are some of the best examples of SEO for small businesses because they target the most exact audience: the one that’s looking for your brand. They also increase brand awareness.
Fun fact: In social media for small businesses, using branded keywords in your posts also increases brand awareness.
Use Your Keywords Wisely
Including marketing keywords in your copy is fine, but avoid keyword stuffing at all costs. On Google’s “Irrelevant Keyword” page, Google defines keyword stuffing as “loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.” Also, Google specifically mentions that keyword stuffing “can harm your site’s ranking” in SERPs.
Now, you’re probably wondering, “How many keywords should I use?” Stick with 3 to 10 target keywords per page and always use them in context.
Better yet, leave it to a professional — consider using my social media and blogging services. Your business will thank you for it.
