Playing in the Google Sandbox

Playing in the Google Sandbox

The cornerstone (and lionshare!) of any small business marketing campaign is a coordinated effort to rank in Google search results. While the numbers seem to change daily, experts do agree that people use Google about 65% of the time when searching on the internet....
Playing in the Google Sandbox

Creating Authentic Conversation on Social Media

As a small business owner, I am sure you have been contacted by marketing firms trying to sell you a very expense service so their team of “experts” can manage your social media campaigns. They make promises of sharing, liking, and commenting on your behalf and may...
Playing in the Google Sandbox

SEO for Your Business Website

SEO is critical for any small business, and can often be just as confusing.   You do not necessarily need and SEO expert working on your website, what you really need is expert advice on exactly what to do.  What is SEO?   Search Engine Optimization is the process of...
Easy Steps to Build Pinterest for Business

Easy Steps to Build Pinterest for Business

Should you build Pinterest for business?  In an effort to continually clean-up my own social media (and maximizing it for business growth) I put some time into learning about Pinterest.  And, without further ado, here is what I found.  First the common questions:...
Social Media for Contractors

Social Media for Contractors

Probably around 95% of successful contractors will confirm that the social media platform brought them some amazing results. That’s why you should try the same method of promotion. The number of active Internet users is growing on a daily basis. That is one large...
Social Media for Accountants

Social Media for Accountants

The majority of accountants do not use the advantage of social media. The sad fact is that a large number of them do not even have a website. Even if they do have one, the content of their website remains the same for years. The competition in this industry is tough....