Pinterest is a social media site that allows you to connect with potential clients in a very different way – through interests and ideas.  Based on the love of curating and saving content, Pinterest allows you to organize blogs, recipes, articles and pictures in categories (called boards) on your account.  Others search on your topics and can share your information.

Pinterest has to be authentic – if you are only doing it for business purposes, or can only commit to posting blogs from your website, then, just like with all other social media sites you are going to look like an advertisement.

Pinterest is really easy to get started – set-up your account and then start building some boards based on your personal and professional interests:

General for you:
Children’s activities
Family Traditions
Your Bucket List

All business owners should create a “My Blogs” board –
make sure to title it for search. 

Then, create some boards around your work:

Real Estate Attorney

  • Home decorating
  • Best areas (your area)
  • Things to do in (your area)
  • Landscaping ideas
  • Selling homes
    • Tips to clean out
    • Tips to pack

Divorce Attorney:

  • Divorce quotes
  • Blended families
  • Kids
  • Tips to manage your finances
  • Recipes for single parents
  • Healing from divorce

Accounting Firm

  • Ways to organize your taxes
  • Building a business
  • Tax news
  • Tax issues and how to solve them
  • Saving money
  • Budgeting
  • Investing
  • Saving

Regardless of your expertise and business you can successfully use Pinterest to help build your digital footprint.  Do you have questions on how to build out Pinterest for your business?