When it comes to growing your business, you have surely considered marketing with Search Engine Optimization, or SEO. This is a method of optimizing your website’s written content to increase its ranking in search engines.
Well, you should stop considering and implement marketing with SEO for your businesses’ growth.
Marketing With SEO: The 7 Benefits
Marketing online is the most effective method of marketing. It has entirely replaced other forms of traditional marketing. SEO, in particular, has become one of the dominant strategies for digital marketing.
Here are the 7 Benefits as to why you should adopt this strategy for your business:
1. It’s Simple
Yes, the first benefit is a benefit for you and your business. Whether you have a small or large business, you are looking for a way to market your business that is not overly complex.
Essentially, marketing with SEO involves good content writing and copywriting. It also involves keyword research and implementing these keywords into your website’s written content. While this is not without putting effort, it is not the most challenging aspect of marketing, and it is cost-effective.
2. It’s A Primary Source of Traffic
While social media marketing has its place, it is still SEO that often brings the majority of traffic to your website.
Often your website is found by a user typing in a query (or keywords) into a search engine. It is through these keywords that correspond with the ones on your website and thus, traffic is brought your website.
3. Conversion Rates
Of course, you want traffic to turn into sales. You want a great conversion rate. Well, the best way to get a high conversion rate is for your website to rank highly in search engines.
When implementing the right keywords into your content and making your website SEO-friendly, it increases the chance of it showing up first on the search engines. Your goal is to have it show on the first page and among the first few searches – if not, as the top search
4. Mobile Friendly
You want to make sure that your website is also mobile-friendly. Google Search looks at websites that are SEO-optimized to rank them highly in search engines – both on the computer and on a mobile device.
You never know if your website will be accessed from a computer or a smartphone – and you want to make sure it is prepared for both.
The great thing about SEO is that it can be updated to suit the latest trends. Let us suppose that the keywords you have used are no longer highly ranked – you can always go back to your content and edit it. This edited content will contain the new keywords and once again you will see your website rank highly.
This process is continuous and is an effective way of making sure your website is always highly ranked.
6. Increases Social Media Following
Another aspect of digital marketing is social media marketing. The best way to increase social media following is by having the corresponding links on your website.
And as we have established, SEO is the best method for increasing traffic to your website. And to increase your social media following, you can always incorporate SEO strategies on your social media content. An example would be writing an Instagram or Facebook caption or a LinkedIn post that contains SEO-friendly keywords.
As we have established, SEO is simple to use and cost-effective. This makes it risk-averse. All that will be lost is time if your SEO is not effective.
But if it is not effective initially, you can always restart your research and update your written content to make your website SEO friendly. You can continue to experiment without incurring huge costs for your company.
Hot On The Market!
If you implement marketing with SEO, your website will rank higher in search engines. This is a surefire way of growing your website’s traffic fast and efficiently.
Oh, and by the way, we’ve got plenty more great articles on marketing your business!