Instagram is one of the most popular social media platforms in the world. Believe it or not, there are around 500 MILLION daily active users all over the globe. Every entrepreneur can benefit from using this channel for promotion.
However, that also means that the competition on Instagram is tough. Because of the huge popularity that is growing on a daily basis, even the smallest businesses start their ad campaign here.
So, how do you successfully run an ad campaign on this platform?
There are 5 easy steps will help you…
Competition Research
You can’t start your promotion on Instagram if you don’t research the competitors from your industry. Try to find out what makes those businesses different from the others.
Yet, that doesn’t mean you should copy them. The Instagram posts and stories of your competitors can only serve you as motivation. Successful marketers always tend to upgrade the marketing strategy of their competition.
Determine Categories and Subcategories
Investing millions of dollars in the Instagram ad campaign won’t guarantee you success.
The content on your profile is something that convinces people to click the “follow” button on your profile. More importantly, they will easily click “unfollow” if your content remains boring and monotonous.
That’s why you need to divide your posts into categories and subcategories.
Let’s imagine that you are a divorce lawyer. Law is your main category, but, for instance, your subcategories should be healing (inspirational quotes), divorce process, single parents, etc.
Finding Pictures
First, determine which picture you are going to publish. If you want to share pictures of happy customers, try to get a professional camera. Some mobile devices with good cameras are also a good choice.
Also, if you want to publish an inspirational quote, you should use tools such as Canva to make it look attractive.
Whatever your plans are, always be unique. A large number of people are publishing motivational quotes related to their industry. Don’t just copy/paste them. Make a different design of the picture and always include your logo on it. This is a good way to improve your brand.
Keyword/Hashtag Research
Using hashtags is a good way to advertise yourself for free. Instagram now gives an opportunity for users to follow a certain hashtag.
Let’s use our example again. Divorce lawyers could use hashtags such as #law #happyfamily #divorcelawyer etc.
However, use hashtags only after you research the relevant keywords. Check exactly which terms/words people are looking for. If you use some keywords/hashtags that are not popular, that won’t be helpful.
Stories and Highlights
Every active Instagram profile publishes at least 5 stories per day. Followers don’t like to see a lot of your posts on their main page. It can sometimes bother them because they want to see other posts as well.
That’s why Instagram stories are a much better choice. Your followers will pick the right moment to check what you have to share.
Of course, highlight those stories that are the most important for your profile. You can split them into categories that will explain to “first-time” visitors who you are and what you are doing.
Final Thought
The audience always expects you to share valuable and interesting content. It is normal if you don’t get 100k followers overnight. The improvement of Instagram profiles is a long process.
If you need help, why shouldn’t you book a call with me? You will get clear instructions on how to improve your Instagram account.
