Video is one of the hottest forms of content to use on social media. The video campaign will bring you better results than any other form of content.

It’s not a secret that people do not like to read a lot. In most cases, they will skip the social media post that has more than 100 words. This length of the content especially looks long on mobile devices.

That’s why the majority of small business owners (SMB) owners choose to promote their business through video campaigns.

So, how do you use videos in social media? How do you make a video marketing campaign that will work?

The first thing that you need to know is that there are 2 types of videos:

Live Videos

The minority of people in the world gets the chance to go live on any TV station. Because of that, you can often see that social media influencers are going live on their Instagram and Facebook accounts.

These types of videos can help you to build better relationships between you and your audience.

For example, when you start streaming on your Instagram account, read the questions you receive from your viewers and answer them. They will literally feel like they are talking personally with you.

Stand Alone: YouTube Videos

The number of YouTubers in the world is growing rapidly. Even the youngest generations are publishing various sorts of videos on this platform.

In this way, you will reach to your audience a lot easier. When you establish your brand, those people will shortly become your customers.

The most important thing is to pick the right topics for your videos. The data of your audience (age, gender, location) will help you to determine that.

Always remind yourself that you are connecting people with the same interests.  If you often go off-topic, people will get disappointed and they will stop following you.

How Long Should the Videos Be?

It looks like the answer to this question is always going to be some kind of mystery.

We have to be honest and to say that the human eye can sometimes be quite ungrateful. Every second of the video is important because our concentration can easily be disturbed.

The length of your social media videos depends on the platform you are using.

  • Facebook videos should not be longer than 2 minutes.
  • Instagram video content should not be longer than 1 minute
  • The length of YouTube videos is the toughest one to determine. Usually, these videos are full of in-depth content. It is recommendable that these videos are long between 2 and 2.5 minutes.

Final Thought

Keep in mind that the videos on Instagram and Facebook always autoplay without a sound. User will turn on the sound only if the first visual impression is good.

One more suggestion is to directly publish your video content on Facebook. Avoid sharing YouTube links; Facebook’s algorithm will give you benefits.

It is hard to grab people’s attention. Don’t get disappointed if you can’t succeed to do that properly. If you get stuck, you can always book a call with me and ask for help.