I love to blog. Personally it allows to share my experiences and connect with others. Professionally it positions my work as an expert and allows me to help a whole lot of people in the world of social media.
Most business owners and personalities are initially scared to blog. Often it comes from a fear of making a mistake. So they sit in analysis paralysis of “should I publish this?” and then never publish anything at all.
I first started blogging on NJ Divorce Mom, a site created to help an employer (an NJ divorce attorney). I was scared to death to hit publish the first time. Then my business strategist shared my first blog…and people found it funny…reached out that they felt connected…and then I found myself in the Huff Po…and the rest is history.
So, what should you blog about? Well, this is largely dependent upon your business. I’ve developed the following list of resources, topics, titles and other ideas to get you going.
Create content for your ideal clients – not for your peers.
Online resources to give you ideas and inspiration:
- BuzzSumo (http://buzzsumo.com/)
- Answer the Public
- Post a survey on social media
- Twitter – just search on a hashtag related to your core business area
- Google search suggestions
So, here is my comprehensive list of blog topics, ideas, and thought generators.
- 5×5 or 10×10 of your business. What are the 5 (10) questions you are asked when people call, and what are the 5 (10) questions people should ask when they call.
- Talk about a very specific pain point…”When you do not receive your child support payment.”
- How to…
- A list of 5 mistakes to never make
- Five best things you can do to…
- Highlight a customer or employee
- A list of just about anything related to what you do “List of Financial documents to gather before your divorce.”
- Discuss influencers in your field. (Link to their sites in your blog – tag them on social media when you share the blog).
- Talk about how you just helped one client with one specific aspect of their business.
- Relate to one way your job is fulfilling based on your personal life (do not make this sappy).
- Relate to the theme of a holiday – mother’s day, valentine’s day, easter bunnies.
- Some exciting new area of your business “Pennsylvania considers shortening the waiting time to get divorced.”
- Why are you the Jerry McGuire for your clients? “I show up for photo shoots, videos, read webpages and help with direction.”
- Pick an area of your business and relate it to one specific industry “social media for dentists.”
- Why did you start your business?
- How did you get started in your business?
- How can your clients avoid common pitfalls.
- Book review for a book related to your industry.
- Are there tools you recommend for your clients.
- Celebrity topics that relate to your industry?
- You attend a recent seminar, what did you learn?
- Highlight a part of your business operation (Intake interview).
- A business that is related to what you do and how you work together “A divorce attorney and a certified divorce tax accountant.”
- Motivation “how to make it through your divorce.”
- Interview an industry expert
- Why your job is personally rewarding
- Foolproof Tactics To Get You More ________
- Jazz Up and Fire-up your __________________
- 5 Sizzling Ways To Make Sure Your _________
- 20 Minutes to Fix your _______________
- Pro Tips To Nail Your Next _________
- Ideas To Spark Your _________
- Tips To Skyrocket Your _________
- Biggest _________ Mistakes And What You Can Do About Them
- Powerful _________ Tools To Increase Your _________
- Tricks To Get More Eyeballs On Your _________
- Most Strategic Ways To Accelerate Your _________
- 5 Actionable Ways To Rock _________
- 5 Eye-Catching _________ That Will _________
- 5 Best Practices That Can Drive _________
- 5 Great Budget Friendly _________
- 5 Key First Steps To A _________
- 5 Sure-Fire Formulas That Work With _________
- 5 Things You Need To _________ Before 9AM
- 5 Unexpected _________ That Will _________
- 5 Clever Tools To Simplify Your _________
- 5 Roadblocks To A Successful _________
- Simple Things You Can Do To Be A _________
- Things _________ Can Teach Us About _________
- Major Mistakes Most _________ Continue To Make
- Kick-Ass Tips To Navigate Road To _________
- Ideas To Supercharge Your _________
- Savvy Ways To Boost _________
- Essential Ingredients For A Killer _________
- _________ That Will Radically Change Your _________
- Unusual Ways To Leverage Your __________
- Insanely Powerful _____ You Need To _______
- Quick _____ To Make This Week
- _______ That Will Break Your _______
- _______ That Will Make Your _______
- Best Ways To Keep _________
- Explain a process
- _______ Tips From The Pros
- Reasons Your _______ Isn’t Going _______
- Simple ______ To _______ By _____
- Ways To Challenge ________
- Quick Ways To ________
- The Go-Getter’s Guide To ________
- Rookie Mistakes ________ Make
- Honest Ways To ________
- Hardest ________ Questions Any ________ Could Ever
- Life-Changing Ways TO ________
- Deliciously ________ You Should ________
- Things Nobody Tells You About ________
- ________ You Can’t Miss This ________
- Mind-Blowing ________ For ________
- Stunning ________ That Will Give You ________
- Insanely Awesome ________ You Have To Try
- Insanely Easy and Clever ________
- 1 Simple Rule To ________
- Incredible Things Made By ________
- Freaky ________ That ________
- Heartwarming stories of ________
- Lessons About How Not To _________
- _________ To Invest This _________
- _________ Guaranteed To Make Your _________ Easier
- Hot _________ Tips To _________
- Tips For Effortless _________
- Ridiculously _________ To
- Shocking Ways To _________
- Easy Fixes To _________
- How To Be The Worst _______ in {X Number} Easy Steps
- How ________ Use ________
- The {X Number} traits of an effective _________
- The do’s and don’ts of _________
- The Most Effective ________ For ________
- The {X Number} commandments of _________
- _________ What It Means For You And Your Business
- The Impact Of _________
- The State Of _________
- How to create ________ that works for your ______
- How The A-List _________ rock _________
- How To Own Your Next _________
- How To Win With _________
- How To Create The Pefect _________
- How To Run An Effective _________
- How To Build A _________
- How To Think Like A _________
- How To Jump Start Your _________
- How To Convert _________
- How To Unmask _________
- How Not To Become A _________
- How To _________ Like An Expert
- How Long Should It Take To _________ Epic?
- _________: Are you _________?
- Like _________? Then You’ll Love This _________
- Is This What A _________ Looks Like?
- Why _________ Is Like The _________
- Why _________ Makes Sense
- What’s It Likes To ________
- Why ____ Is the Key To ________
- Is Your _______ In Shape For _______?
- Why Your ________ Gets Ignored
- The {X Number} ________ and Why
- Which _____ Character Are You?
- Are You Losing _________ Due To _________?
- How I Became _______
- Does Anyone _______ Your _______?
- Are You _______ The Most _______
- Why ________ Is Hurting You
- Can You _________ Like The Masters?
- {X Number} ______ You Forgot About _____
- Should You Be _________?
- Think You Know How To _________?
- What Your _________ Style Can Reveal About Your _________
- The One Thing You Need To Change To _________
- Why It’s Absolutely Okay To _________
- What To Do If _________
- Just bought _________? {X Number} Tips For Success
- What You Absolutely Can’t Miss ____
- This Is What Happens When ____
- This _________ Will Rock Your _________
- _________ : Yes, It Does Exist!
- The A-List Way To _________
- The Art Of _________
- The Definitive Checklist For _________
- The Anatomy Of A _________
- Dear _________, This Should _________
- _________ Defined In Just {X Number} Words
- The 5 Habits Of Highly _________
- Reasons Why _________ Are Your Secret Weapon
- 8 Must-Read _________ On _________
- 5 ___ Who Should Stay Away From ____
- 9 ___ You Need To Know About _____
- 3 Undeniable Signs You Went To
- 10 Signs It’s Time For You To Quit _______
- _________ : Yes, It Does Exist!
- {X Number} Signs You’re Ready To _______
- Definitive Proof That ______ Are _________
- 7 _____ That Prove How ______ Are
- 4 Signs Your ____ Is The Absolute ______
- 2 Things _____ You Definitely Need To _____ Before You _____
- 5 ______ Only ______ Will Understand
- 9 Mind-Blowing Facts About ________
- 3 Weirdest Stuff ________ To ________
- 3 _________ That Will Make You Lose Your Mind
- 3 Unbelievable Stories Of _________
- 8 Modern Rules For _________
- 6 Dirty Little Secrets Of _________
- 4 Question And Answers With _________
- 5_________ Secrets Revealed By _________
- 5 _________ Tips I Learned From _________
Keep checking back for more!
