You have an idea for a blog post.
1) The actual post (link to other article from YSMH).
2) Video on YouTube (only 90 seconds, well tagged
3) Embed video in post (do not house the video on your webiste, the video stays on youtube and you embed the link).
4) Slides on Slideshare (link to my slideshare account).
Sometimes you have time to get all these pieces in place – and sometimes you do not. Remember, creating your digital footprint should be a natural extension of your expertise and not forced in any way.