What should I blog about?
Think useful…entertaining…generous…educational…fun…informational…
Here is the list I go to when looking for inspiration and blogging ideas:
- Top questions your clients ask when they walk in the door
- Top question clients SHOULD ask when they walk in the door
- What’s hot in your industry?
- How you got started in your career
- # of things your (insert your profession) never told you
- Why I don’t do (something that is common in your profession).
- Take any news story and relate it to your business (any news story will do).
- Case Study
- Why today was a great day at work
- Product showcase
- What do you do to efficiently run your office (and save clients money)
- Must do’s – what you must do every day (hour..month) about your core business.
- How to….
- A book review and how it relates to your business
- Why you should never…
- Advice no one talks about
- Top blog posts from your blog – link to each with a bit of a description
- Mistakes your clients make that drive them to call you (good one for plumbers)
- # of must haves
- Myths about your industry
- Get something done right now (three steps to start tweeting)
- Checklist
- Dumb advice
- Best advice
- Interview someone (thought leader, client)
- Top 25 interesting people in your industry
- 10 things you should look for in a service
- Book review
- What you really do all day (Day in the life post)
- What is _____ – complicated concept, Habeas Corpus for instance.
- Challenge your readers
- What you should know before you hire me…start something…
- Steps to _____
- What needs to stop right now in your field
- How to find the right _______
- How to tell if ________
- A beginner’s guide to _______
- A list
- Problem / Solution post
- What you learned at a conference
- Mistakes to avoid
- How to_______
- Step-by-step
- Why you should never do this…
