Why is Jennifer the right Consultant for Divorce attorneys?
You Stay In Control
- You approve all content
You retain ownership of all accounts and passwords
- All content is uniquely written for you.
- We do not sell the same posts to multiple clients
Jennifer knows Divorce
- Divorced mom with three children
- Wrote her own divorce
- Had to revisit (screwed it all up)
- Learned while working for a divorce attorney
- Excellent relationship with ex
Blogging and Social Media For Divorce Attorneys and Family Lawyers
Your ideal clients want a divorce expert…and to reach them you need a family law marketing expert.
If you have looked at your successful competitors, you have noticed that this is what they are doing. They are regularly blogging and sharing content on social media. They speak to the pain points and concerns of divorcing individuals. As a result, they stay top-of-mind and can be found in Google search. The strong foundation of their digital presence is working for them every day.
As a divorce mother with three daughters, I know exactly what your ideal clients are thinking, questions and the information you need to give them. As a social media and blogging expert I also can position you on the internet with the solid foundation to be found in search and connect on social media.
How Do you Market Your Family Law Firm?
This is a common question that often drives divorce attorneys to the point of overwhelm.
I know you are frustrated…afterall, they didn’t teach you marketing in law school. You know you need a solid marketing strategy built on research with consistent branding and daily/weekly activity.
If you have looked at your successful competitors, you have noticed that this is what they are doing. They are regularly blogging and sharing content on social media. They speak to the pain points and concerns of divorcing individuals. As a result, they stay top-of-mind and can be found in Google search. The strong foundation of their digital presence is working for them every day. The most successful divorce and family law attorneys have big websites that answer client questions. Their social media accounts are constantly sharing great information. They are always publishing blogs which help answer questions, showcase expertise and increase SEO.
While statistics vary, upwards of 70% of divorce cases are initiated by women. Your website must be prepared to handle the questions for the wives who want to start the process and then the spouses and husbands who are served with divorce papers.
How you found me….
If you have found your way here to my website you are probably searching Google for…
Social media for Divorce attorneys
Blogging for attorneys
Marketing for Divorce Attorneys
Family Lawyer Marketing
And since those keywords are written into my website, Google presented it as an option when you searched.
What Types of Cases Do you Want?
Headed for Court?
Whatever your answer, you need to have the right keywords and questions written into your website. I ensure that your blogs and social media content are written so you appear in search so your ideal clients can find you.
What should be on a lawyer website?
Divorce and other family matters like adoption, child support and alimony are usually times of enormous stress for individuals and families. Even in the most peaceful situations there is often anxiety and fear about the future, finances, and well-being of children. A great attorney website for a family lawyer would include these areas. Pages on the core areas of each divorce (divorce, alimony, child support, child custody, retirement…the list does go on and on). To build your SEO and use social media effectively you also need an active blog that regularly shares information on very particular issues, provides guidance, answers pressing questions and responds to the news.
All of this needs to be infused with your expertise and great compassion for the individual circumstances of your ideal clients.
For instance, if you want high-asset divorce cases, your website should be chock full of information on finances and how assets are considered and usually divided in your particular county. You want to assure these clients that you will protect what they have earned and grown, now and into the future.
If you want to focus your practice on mediation, you may be wondering “how do I find couples who are willing to mediate their divorce?” Your website needs to take a peaceful and also legal approach to explain the process and benefits of proceeding with your services.
Some attorneys like to litigate and as such are interesting in finding clients who want their date in court. These websites should include information on how you prepare for and then protect them in the courtroom and through out the legal process as you will fight for their rights relentlessly.
All divorce attorney websites should include a significant amount of information on protecting the emotional well-being of children. For many divorcing parents this is a significant concern. Many parents, even those who anticipate a divorce war, want to be assured that you will do everything in your power to minimize the damage to their children. Additionally, beyond the custody arrangement and child support, parents need guidance on the future will be handled with extended vacations, changing parenting schedules and college selection / tuition payments will be handled.
Just as no two divorce and family law practices are the same, your attorney marketing strategy must show that you understand that no two divorces are the same. Your legal expertise needs to be delivered with considerable passion for each type of divorce circumstance.
Did you pay for a big fancy website but still are not ranking on words like “divorce” “alimony” or “child support” for your geographic area? Keyword research is the center of your digital marketing plan. We look at your competitors and use a myriad of data aggregating websites to uncover and then use the right keywords and questions when writing your content.
Divorce can be a lonely and isolating time for your ideal clients and they often turn to social media for connection and information. If you want to stand out as the family lawyer they need, your social media accounts must be set-up to reflect your firm and then share relevant and high quality information on a regular basis. We help divorce attorneys effectively use social media to connect with ideal clients.
SEO for divorce lawyers is comprised of many factors, but content is the undisputed #1 ranking factor. Active blogging around the core issues of your ideal clients (using the right keywords of course), will show the search engines you are consistently updating your website. We write high quality content (that you approve and own) based on the culture and goals of your firm.
Top 4 Mistakes Divorce Attorneys Make in Marketing
Use Family Lawyer as a keyword
Write with a lot of legal speak
Links on other websites that are harmful
Buy content that is also sold to other attorneys